Here’s how nearly every domestic electrical job starts now: something’s gone wrong, or a certificate’s needed, and the customer types a few words into their phone. “Electrician near me.” “Emergency electrician [town].” Whoever shows up at the top, looks legit and is easy to tap — that’s who gets the call. Not the best electrician in the area. The most findable one. Local SEO is how you become the findable one.
The map pack is the whole game
For “electrician near me” style searches, Google puts a map at the top with three businesses pinned on it — and the overwhelming majority of people pick one of those three without scrolling any further. Everything below is fighting for scraps. So the single biggest thing I do for a sparky is get you into that three for your area: the right Google Business Profile setup, categories, service areas, photos and reviews all pulling in the same direction. Miss the map pack and you’re invisible for the searches that matter most.
Show up for the job, not just “electrician”
The real money is in the specific searches. Someone Googling “EICR [town]”, “fuse board replacement”, “EV charger installer near me” or “landlord electrical certificate” knows exactly what they want and is ready to book. Those searches are less competitive and far more valuable than the generic ones, so I build your site to rank for the actual jobs you want more of — the higher-value, less price-shopped work — rather than just the word “electrician.”
Emergencies go to whoever’s there and looks safe
When it’s urgent, nobody rings round for three quotes. They call the first result that looks trustworthy — proper reviews, a real local presence, an obvious phone number. So getting you visible and credible for emergency and out-of-hours searches is worth serious money, because those callers convert faster and haggle less than anyone. Being the reassuring name at the top, at 9pm, is a genuine earner.
Reviews win you the tap
Two electricians show up side by side in the map. One has twelve reviews, one has ninety. Who gets called? Reviews push you up the local rankings and win the click when you’re there, which makes them about the highest-return thing a trade can do online. So a dead-simple system for getting reviews off happy customers — a quick link you send when the job’s done — is part of what I set up. It compounds quietly for years.
Domestic and commercial aren’t the same search
If you do commercial and industrial work as well as domestic, that’s a different customer searching different terms — “commercial electrician [town]”, “3 phase”, “landlord” and the rest. I make sure the site speaks to whichever sides of the work you want more of, so you’re not just chasing one-off domestic call-outs when the steadier contract work is what you’re really after.
No jargon, no lock-in, no vanity reports. Just getting you found by the people who need an electrician right now, and shown to be the safe one to call. If that’s the work you want more of, let’s have a chat.