The thing a fencing customer wants to know before they ring is simple: will it be straight, will it be solid, and will it look how I pictured it? A website that answers all three at a glance does more to win the job than any amount of sales talk. Most fencing sites don’t even try — they’re a phone number and a stock photo of a fence that isn’t even theirs. I build yours around your actual work.
Lay out the types, because people shop by type
Someone who’s set on close-board doesn’t want to squint at a picture of lap panels and wonder whether you do it. So I set your work out plainly — close-board and feather-edge, panel and overlap, palisade and picket, contemporary slatted, composite, gates and railings — each with real photos of yours. When a visitor spots the exact fence they’ve had in their head, done well, they stop scrolling through other contractors and start picturing you fitting theirs. Being clear about what you fit is half the battle in this trade.
A straight, tidy line does the selling
Nothing sells a fence like a photo of one built properly — a run that’s dead level along the top, posts plumb, gravel boards clean, caps on, the whole thing crisp against a tidy garden. So I build proper galleries and shoot for them the right way: down the length of the run, low, so it reads long and level rather than a flat square-on snap that flatters nothing. That’s the proof that turns a browser into an enquiry, so it earns pride of place instead of a thumbnail buried three clicks in.
Show that you build it to last
Half your would-be customers have been stung once by a cheap fence that leaned over in two winters, and they’re wary of paying twice. So I make room to show why yours is different — concrete posts instead of timber that rots off at the base, gravel boards keeping the panels up off the wet ground, decent timber and proper postmix, the old panels and muck carted away at the end. That’s how you stop being weighed up on price alone against a bloke with a van, and get judged instead on a fence that’s still standing straight in fifteen years.
Make getting a price the easy bit
Someone sold on your work is ready to act — so don’t hide the next step behind a form nobody finishes. Most fencing jobs start with a rough price and a quick look, so the site’s job is to make that painless: a short enquiry that asks the type, roughly how many metres, and lets them attach a photo of the boundary as it stands now — plus one tap to call or message. No ten-box interrogation, no hunting for a buried email. The easier that first step, the more of your visitors actually ask instead of drifting off to the next name on the list.
Built by me, and yours to keep
It’s me you deal with, start to finish — no call centre, no account manager handing you down to a junior. I plan the site, build it and keep it ticking over, and when it’s done the site and the domain belong to you, with nothing to cancel and no contract holding you in. And if you’d like to be found by more people planning a new fence — not just convince the ones already on your page — that’s what the SEO side handles. A site that converts the visitors you’ve already got is the sensible first step, though.
If you want a website that shows exactly what you fit and turns lookers into quote requests, drop me a message and I’ll show you what yours could look like.