A decorator’s website isn’t really about words — it’s about proof you can see. The person on it can’t judge how neatly you cut in around a coving, so instead they judge what they can: do these before-and-afters look sharp, do the reviews sound like a tidy, reliable sort, and is it easy to just ask for a price? Get those three right and a looker becomes a quote. I build the site around exactly that, and nothing else.
Let the before-and-afters do the talking
Nothing sells decorating like a tired room turned crisp and fresh. A grubby, dated hallway sat next to the same hallway done properly does more than any paragraph I could write for you. So I make your work the hero — proper galleries of real before-and-after shots, big and clean, sorted by the kind of job so a visitor can quickly find something like theirs. Interiors, exteriors, a feature wall, a full house repaint — when someone sees a transformation like the one they’ve been picturing, half the selling’s already done before you’ve spoken.
You’re going into their home — so put them at ease
The quiet worry with any decorator isn’t only “will it look good” — it’s “will they be clean, careful and gone when they said”. People are handing you the keys to their front room for days on end. So I build the reassurance in plain sight: how you protect floors and furniture, how you leave a place spotless, that you turn up when you say and finish when you say. A few genuine reviews using the words “tidy”, “on time” and “you’d never know they’d been” are worth their weight, and I put them where they’ll actually be read, not buried on some forgotten page.
Show every kind of job you take on
A landlord after a quick between-tenancy repaint, a couple planning a whole-house refresh, a shop wanting its front smartened up — each one wants to see their own job reflected back. So I lay out clearly what you do: interior and exterior, domestic and commercial, wallpapering, spraying, whatever’s your bread and butter. When a visitor spots their exact job named, they think “they do this all the time” — and that’s the small thought that turns into a phone call.
Make asking for a quote dead easy
A convinced visitor still needs a frictionless way to act. Most decorating enquiries stall because the customer has to hunt for how to get hold of you, or wade through a ten-box form. So I keep it simple: a short quote request, a tap-to-call, and — the handy one for your trade — the option to fire over a couple of phone photos of the room, so you can give a rough steer before you’ve even visited. The easier you make that first message, the more of your hard-won visitors actually send one.
Built by me, and it’s yours
You deal with me the whole way — no account managers, no juniors, no jargon. I plan it, build it and look after it, and at the end the site and the domain are yours to keep, with no lock-in. If you’d also like to be found by more people planning a redecorate in the first place, that’s the SEO side of what I do — but a site that converts the visitors you’re already getting is the sensible place to start.
If you want a website that shows off your finish and gets people asking for a price, let’s have a chat about the work you do.